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  1. 1. Would you trust me if I lied to you in favor of charity? : The implication of Brand Trust when using Dark Patterns for charity

    Kandidat-uppsats, Umeå universitet/Institutionen för psykologi

    Författare :Victoria Axelsson; [2022]
    Nyckelord :dark patterns; brand trust; brand trust scale; charity; dark patterns; varumärkesförtroende; varumärkesförtroendeskala; välgörenhet;

    Sammanfattning : Brand Trust is the trust consumers have in brands and have been previously proven to be affected negatively by dark patterns (i.e. design patterns used in websites to deceive their customers). This study is aimed to find out if Brand Trust is affected negatively by dark patterns when used for charity. LÄS MER