Sökning: "brand trust scale"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden brand trust scale.

  1. 1. Would you trust me if I lied to you in favor of charity? : The implication of Brand Trust when using Dark Patterns for charity

    Kandidat-uppsats, Umeå universitet/Institutionen för psykologi

    Författare :Victoria Axelsson; [2022]
    Nyckelord :dark patterns; brand trust; brand trust scale; charity; dark patterns; varumärkesförtroende; varumärkesförtroendeskala; välgörenhet;

    Sammanfattning : Brand Trust is the trust consumers have in brands and have been previously proven to be affected negatively by dark patterns (i.e. design patterns used in websites to deceive their customers). This study is aimed to find out if Brand Trust is affected negatively by dark patterns when used for charity. LÄS MER

  3. 2. Sustainable actions before profit? : The effects of sustainability efforts on the brand experience in the clothing industry exemplary represented on Patagonia

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Tim Bischoff; Celine Staufenberg; [2021]
    Nyckelord :Brand experience; sustainability; sustainable consumption patterns; brand related stimuli; brand experience scale; green trust; green brand image;

    Sammanfattning : Background: In today ́s world, experiences play an important role for the customers to build loyalty and long-lasting relationships. Brakus et al. (2009) developed one of the most cited scales for measuring brand experience. LÄS MER

  4. 3. Social Media Influencers as Human Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Liina-Lotta Latvala; Lauren Mocol; [2019]
    Nyckelord :Brand personality; consumer-brand identification; brand trust; human brands; influencer marketing; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to quantitatively examine the effect of influencer brand personality in the US on follower-influencer identification and influencer trust, as a way for influencers as human brands to strengthen follower influencer relationships. Methodology: Quantitative methods were applied in this research. LÄS MER

  5. 4. The building of a value based chain : case study of a global, FSC- and Fairtrade certified sawn wood value chain

    Master-uppsats, SLU/Dept. of Economics

    Författare :Frida Magnusson; [2015]
    Nyckelord :Chile; collaborations; Fairtrade; forest products; FSC; functioning; sawn wood; structure; value based; value chain;

    Sammanfattning : The next frontier of value creation for businesses may lie in finding ways to combine economical, social and environmental sustainability to preserve and protect natural resources. Nowadays, incorporation of sustainability values in core operations is not only seen as a part of sustainable development, but also as a successful strategy for companies. LÄS MER

  7. 5. Tillitsaspektens roll vid skapandet av varumärkeskapital - En kvantitativ studie om modevarumärken online

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Kristina Carlsson; Amanda Larsson; Leyla Larsson Sala; [2013]
    Nyckelord :Brand Equity; Trust; Fashion; Online; Brand Resonance Pyramid; Business and Economics;

    Sammanfattning : Titel Tillitsaspektens roll vid skapandet av varumärkeskapital – en kvantitativ studie om modevarumärken online. Seminariedatum 2013-01-17 Kurs FEKH29 Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå Författare Kristina Carlsson, Amanda Larsson & Leyla Larsson Handledare Clara Gustafsson Nyckelord Varumärkeskapital, Tillit, Mode, Online, Brand Resonance Pyramid. LÄS MER