SEXOLEKT I JOURNALISTIKEN?
Sammanfattning: The aim of this study has been to evaluate how the extensive language research concerningmasculine and feminine textual production in general applies to the less extensive researchedjournalistically produced material. We also evaluated whether and how this derives from andapplies to gender studies regarding men and women as socio-cultural structural beings, wheremen are seen as the norm and women porters to the norm - a gender contract. Much of our work has evolved around the production of so-called hard and soft news, which historically and culturally are assigned masculine and feminine attributes; men are writing thehard news, in a hard way, and women are writing the soft news, in a soft way. Through a criticaldiscourse analysis we applied specific extracts from the language research to articlescategorised as such, and compared the results to each other to see if it was applicable to thegeneralised theoretical view of male and female textual production.One of the main results show that much of gender research made on general textualrepresentation is not applicable to journalistically produced material. In contrast, we made otherfindings such as how men and women adapt to different kinds of material and categories, wheremen adapt to the female way of writing when producing soft news, and women do not adapt tothe male norm when producing hard news.Interesting to note is, this shows that women are making a change to the gender contract by notmaking a change when entering the male area. That said, there might be variables that have agreater impact on the production of journalistic material than gender, such as professionalprocedures, technology, organisational issues, market conditions and cultural and politicalcontexts. Whereas the only real conclusion we can draw from the results of our analysis inrelation to our previous research and theory is that more angles are needed to understand howgender affects journalistic material than through classical gender lines.This study is however important because it puts light upon the gender effects of journalisticproducts, and by locating possible differences and putting them in contrast to notions ofmasculine and feminine writing, we provide the industry with the opportunity to reflect upon,and initiate, change. We also pave the way for further research in this area, to further understandthe complexity that constitutes the contract between the sexes and how it evolves and constantlychanges over time.
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