The Power of Knowing - A casestudy on data-driven management

Detta är en Master-uppsats från Lunds universitet/Företagsekonomiska institutionen

Sammanfattning: The issue of the study is to find common denominators among successful analytical competitors and to analyze how the analytical capability is composed and how one can assess a higher maturity of it. Furthermore, is it to give suggestions on a road map to develop the analytical capability at FINN. To leverage analytics leadership is essential. Furthermore, a process orientation, experimental culture, a pull from business, customer centricity and a partnership between IT and business has been identified as critical business enablers. Furthermore, analytics should support the company’s value drivers and be persuasive in the organization.

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