A CSR Logic : How professions translate social responsibility

Sammanfattning: Increased expectations and legislation pressure companies to work with CSR and couple policy with practice. Defining a CSR logic is open for interpretation because it means something, but not always the same thing, to everybody. Professions have different interests that frame how they embed and enact a CSR logic. This makes it complex to understand how professions translate social responsibility (SR) as a CSR logic. CSR and HRM professions are potential collaborators in translating CSR due to an overlap in SR responsibilities. Merging CSR and HRM literature can therefore enhance an understanding of how SR is translated into an organization. A case study has been conducted at Scania to investigate: How do CSR and HRM professions translate social responsibility into an organization? To answer this, literature within institutional logic, translation, and co-creation have been merged. Results show that professions’ different orientations and interpretations of SR cause fragmentation and conflicting interests. These issues are reduced through a sustainability advisory board (SAB) as an organizational solution for a collective translation process. Concluding remarks discuss that embedded core values guide behavior in a translation process where professions co-create through vision, integration, and improvement to enhance the value of working around a CSR logic.