Informationskampanjen Aktiv mot brand – har den fungerat?

Sammanfattning: Fire kills approximately 100 people each year in Sweden, mainly in residential fires, and groups with increased risk of dying or get severely injured in residential fires are elderly, physically challenged and people with alcohol abuse. The aim of this thesis is to investigate whether and how the broadly spread information campaign Active against Fire has had an impact on the number of rescue operations towards residential fires and fatal residential fires in Sweden. The study is done by qualitatively evaluating the campaign's theoretical background and by quantitatively analysing statistics of fatalities and emergency responses to residential fires. A program theory model was developed which explains the logic causal chains of the information campaign and related to the model a process evaluation was made. The quantitative effects of the information campaign were studied in two times series analyses were conducted for both the number fatal residential fires and the number of emergency responses. To be able to derive any change in numbers to the information campaign, comparative analyses were made using a Difference-in-difference method. A decline in the number of fatal residential fires since the period of the launching of the information campaign could be seen, but the decline could not be proved to be caused by the campaign. In the qualitative evaluation, factors within the information campaign potentially contributing as well as counteracting to a cause-effect between the campaign and number of fatal fires and emergency responses were identified.