Kreativa processer inom organisationer : ur ett sociokulturellt perspektiv

Sammanfattning: In the current fast paced and competitive environment organizations are existing in, it is crucial so be innovative and creative. This empirical research addresses how organizations can stimulate creativity and innovation by understanding underlying factors and mechanisms. The research sample consisted of seven open interviews from seven different firms which could be described as creative. In analysis of the empirical material a model called meaning concentration have been used. Results have been analysed with support of sociocultural theory. The findings suggest that time, a structured process, gaining new perspectives and experiences by constant input and an open communication are keys to support innovation. The study also indicates that creative organizations uses informal learning systematically as a strategy in projects and developing the co-workers craftsmanship. Informal learning is used to gain knowledge about customers, social arenas and the surrounding world. New perspectives are considered to be crucial in creating innovation. The underlying factors of creative processes found in the empirical material are being discussed and how it connects to a social context and group dynamics.