CSR i förändring : en jämförelse av H&M:s hållbarhetsrapporter från år 2002 respektive år 2012

Sammanfattning: The purpose of this essay is to describe H&M's Corporate Social Responsibility reports from 2002 and 2012 and their views on CSR. To describe the development of CSR based on two books, CSR: Företagsansvar i förändring by Maria Grafström, Pauline Göthberg and Karolina Windell and Värdeskapande CSR hur företag tar socialt ansvar by Tommy Borglund and the co-authors Hans De Geer and Mats Hallvarsson. The purpose of this study is to find out how the development of CSR has been seen out in the literature and compare the authors' theory of the development. The aim is also based on H&M's CSR reports, how each report looks at CSR. The method used is the comparative method as the literature: CSR Företagsansvar i förändring by Maria Grafström, Pauline Göthberg and Karolina Windell and Värdeskapande CSR hur företag tar socialt ansvar by Tommy Borglund and the co-authors Hans De Geer and Mats Hallvarsson is compared. H&M's CSR reports from 2002 and 2012, and its development of the CSR work is set against the authors' theories about the general CSR developments.