Bindandets betydelse för det kreativa sammanhanget : En studie av musikutgivning

Sammanfattning: A specific account of bonding in creative circumstances – a study of releasing music is a scientific essay which examines the relationship between will, context and creativity in the process of releasing music.  The focus for the examination is the process of finalizing musical works in a release format. This passage in the publishing process is understood as a collective creative management consisting of the publishing artist, the record company and their intended target group of users. An act of work by many where different ideas and values meet and are measured towards the actual realization of the release. The purpose of releasing music is understood as reaching a target group of users. The method to optimize the musical works and use other creative modalities to optimize the publishing of the release as a whole for a maximization of possible bonds to targeted users.  The process of contextual optimization is understood as an event of both conditionality and construction of room for maneuver. The process can either redeem or inhibit creativity depending on how relationships are constructed in the processes. The creative outcome of a publishing process is seen as dependent on how the connection of different bonds between artist and record company is constructed through a recognition of purpose and goal for a release, the participants’ experience of room for maneuver and care and respect for other participants’ room for maneuver. The theoretical reflection is based on Giordano Bruno's concepts of bonds and binding. The essay examines in a hermeneutical manner Brunos account of binding as a concept for understanding action as sprung from a collective faculty of different wills. Bruno's theory of how action is led by bonds between people and his understanding of emotions as a genus of knowledge is tested as a theory in understanding practical knowledge.  The essay intends to contribute with an experience-based reflection to continued scientific research on professional knowledge in creativity and music publishing.