Konsten att stå på egna ben : - En materialistisk kontextanalys av hur konst och konstnärskap föreslås finansieras på den kommersiella marknaden enligt tidskriften Artworks: the arts and business journal 

Sammanfattning: This essay examines the content in the Artworks: the arts & business journal with the aim to find out what economic models and business ideas are presented to be applied by the artists and the artworld. The method being used is a material context analysis, together with Marxist capitalist theories, with ‘speculation as a mode of production’ according to Marina Vishmidt, as a philosophical analysis tool. The results show that the opinions and suggestions that appear in the material correlates with the political and economic development of the modern western society: arts should work more closely with the business, and also it should be a business itself. Internet and technology appear as a main field of opportunities suggested for the artworld in order to increase their businesses and autonomy. The results of the analysis also show ‘speculation as a mode of production’ in action and explains how art and creative work can be measured and used in a business plan.