From Champagne showers to the back of the grid: A case study of Williams Racing

Sammanfattning: Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. Claire’s appointment fuels accusations of nepotism and questions about her ability to lead the team at a time when they face some of their greatest challenges. Formula 1 has introduced regulations that allow teams to outsource parts they previously had to make in-house, reducing manufacturing costs and allowing teams to stretch their budgets. Claire remains committed to maintaining Williams as an independent constructor and refuses to outsource parts. Williams’ financial struggles compound after failing to secure consistent sponsorship and once Covid-19 hit the team faced no other option but to sell. The new owners, Dorilton take over to bring back the Williams name to its former glory, but with a new approach to outsource.