Sökning: "Abu Bakar Ali"

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  1. 1. Exposing stereotypes: A content analysis of Swedish television advertisements

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Abu Bakar Ali; Linnéa Sjögren; [2023]
    Nyckelord :Content analysis; Stereotypes; Advertisements; Gender; Age;

    Sammanfattning : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. LÄS MER