Sökning: "Adam Halldén Carlsson"
Hittade 1 uppsats innehållade orden Adam Halldén Carlsson.
1. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector
Master-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. LÄS MER
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