Sökning: "Albert King"

Hittade 2 uppsatser innehållade orden Albert King.

1. 1. Stories in product descriptions - How advertising creativity in narrative advertising affects consumer responses

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Albert Bäckman; Eden Lev; [2022]
   Nyckelord :Narrative advertising; Advertising creativity; Product descriptions; Transportation theory; Product stories;

   Sammanfattning : Narrative advertising, ads that contain events, characters, and a plot (Boller & Olson, 1991a) has become widely popular among marketers. Simultaneously, advertising creativity, known as how original or relevant an ad is (Rosengren, Eisend, Koslow, & Dahlen, 2020), has been said to be the most important tool in a marketer's arsenal (Reid, King, & Delorme, 1998). LÄS MER

3. 2. De mångsidiga kyrkorna - en studie av oktagona kyrkor under medeltiden

   Magister-uppsats, Lunds universitet/Institutionen för arkeologi och antikens historia

   Författare :Erik Andersson; [2009]
   Nyckelord :Historisk arkeologi; Byggnadsarkeologi; Medeltiden; Korståg; Danmark; Sakral arkitektur; History and Archaeology; Arts and Architecture; Philosophy and Religion;

   Sammanfattning : The focus of this thesis is the presence of octagonal churches during medieval time. It discusses the meaning of the architectural outline of the building, the numerological symbolism behind the number eight, and the reason why these churches were built and by whom. LÄS MER