Sökning: "Alexander Huang"

Hittade 4 uppsatser innehållade orden Alexander Huang.

  1. 1. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Qirong Huang; Alexander Klar; Yusuke Hashimoto; [2022]
    Nyckelord :;

    Sammanfattning : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. LÄS MER

  3. 2. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Qirong Huang; Yusuke Hashimoto; Alexander Klar; [2022]
    Nyckelord :Brand loyalty; Celebrity endorsement; Attitudinal- Behavioural loyalty;

    Sammanfattning : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. LÄS MER

  4. 3. Interactive Ecosystem Simulator

    Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknik

    Författare :JOHAN ATTERFORS; CARL HOLMBERG; ALEXANDER HUANG; ROBIN KARHU; BRAGE LAE; ALEXANDER LARSSON VAHLBERG; [2021-09-07]
    Nyckelord :Ecosystem; Simulation; Unity; AI; ML; RL; ABM; GA; PCG; Welford;

    Sammanfattning : As ecosystems are complex domains, both analytical and computer-aided models can aid in gaining insights about their dynamics. One such computer-aided model is the concept of ecosystem simulation. This project aims to build an interactive and visual ecosystem simulation in the Unity game engine. LÄS MER

  5. 4. Curriculum Design for Transformative Enterprise Education within the Context of Strategic Sustainable Development

    Magister-uppsats,

    Författare :Peter Alexander Sims; Xiaoou Huang; Jason Niles; [2017]
    Nyckelord :;

    Sammanfattning : There is a need for large-scale and coordinated leadership and innovation to transform society toward sustainability. Working from the Strategic Sustainable Development (SSD) approach, the authors investigated the potential of enterprise education and curriculum design in promoting Transformational Innovation toward Sustainability (TIS). LÄS MER