Sökning: "Alvia Zuhadmono"

Hittade 2 uppsatser innehållade orden Alvia Zuhadmono.

1. 1. Green or Blue? Am I being ‘washed’?  The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci

   Master-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Alvia Zuhadmono; [2022]
   Nyckelord :sustainable communication; sustainable fashion; greenwashing; bluewashing; sustainable luxury fashion brands; Gucci; Stella McCartney; luxury fashion; sustainable communications in the websites; greenwashing in the fashion industry; bluewashing in the fashion industry;

   Sammanfattning : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. LÄS MER

3. 2. Transmedia storytelling in the music industry : The case of BTS

   Magister-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Alvia Zuhadmono; [2021]
   Nyckelord :BTS; K-pop; transmedia; transmedia storytelling; music and social change; transmedia music; audience engagement; fan activism; fandom; ARMY; sustainability;

   Sammanfattning : This case study research examines the impact of transmedia storytelling on the global reach of Korean-pop (K-pop) group BTS (Bangtan sonyeondan) and how narratives within the transmedia storyworld can motivate the audience to seek individual and social change. This study is inspired by the rise of BTS in the global music industry. LÄS MER