Sökning: "sustainable communications in the websites"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden sustainable communications in the websites.

  1. 1. KONSTEN ATT ÖVERTYGA HÅLLBART : En kvalitativ retorisk analys av lyxmodeföretags hållbarhetskommunikation

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Sophia Håkansson; [2022]
    Nyckelord :Profil; identitet; image; retorisk analys; hållbart mode; lyxmode; sociala medier;

    Sammanfattning : The purpose of this study is to investigate how luxury fashion companies communicate sustainability on their own websites as well as their Instagram based on image and rhetoric as a perspective. As the issue of sustainability is highly topical in the fashion industry, the overarching goal has been to gain knowledge of the ways in which fashion companies deal with how sustainability is communicated and to identify which strategies are used. LÄS MER

  3. 2. Green or Blue? Am I being ‘washed’?  The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci

    Master-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Alvia Zuhadmono; [2022]
    Nyckelord :sustainable communication; sustainable fashion; greenwashing; bluewashing; sustainable luxury fashion brands; Gucci; Stella McCartney; luxury fashion; sustainable communications in the websites; greenwashing in the fashion industry; bluewashing in the fashion industry;

    Sammanfattning : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. LÄS MER

  4. 3. Gröna leveranser : ett marknadsföringsperspektiv på leveransalternativ inom svensk e-handel

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Rebecca Palm; Virginia Drasko; [2021]
    Nyckelord :E-commerce; Ecological sustainability; Green Marketing Communication; Greenwashing; OSEC; Last mile Logistic; Ten signs of greenwash; Web Communication; 3’C; E-handel; Ekologisk hållbarhet; Gröntvätt; Grön Marknadskommunikation; OSEC; Sista Milen Logistik; Tio tecken på gröntvätt; Webbkommunikation; 3’C;

    Sammanfattning : Background: In recent times, last mile deliveries have become critical as these deliveries are generally considered to be the most expensive, least efficient and most polluted part of the entire logistics chain (De Kervenoael, Schwob & Chandra 2020; McKinnon & Edwards 2009). Consumer demands for fast and flexible deliveries are not very easy to combine with the highest possible sustainability focus (PostNord 2018). LÄS MER

  5. 4. Private Regulatory Governance and Sustainable Development: Is there a connection? Mapping linkages of Voluntary Sustainability Standards (VSS) and Sustainable Development Goals (SDGs)

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Rupal Verma; [2021]
    Nyckelord :Voluntary Sustainability Standards; Sustainable Development Goals; calculated strategic behavior; dynamic capabilities; motivations; leadership; challenges; Earth and Environmental Sciences;

    Sammanfattning : Voluntary Sustainability Standards (VSS) and the Sustainable Development Goals (SDGs) share similar objectives. VSS are being increasingly used because of their claims to address sustainability issues at the production stage, such as greenhouse gas emissions in production, biodiversity conservation, labor rights, worker’s wages, local pollution and good corporate governance. LÄS MER

  7. 5. En hållbar kommunikation

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Josefine Fasth; Evelina Petersson; [2016]
    Nyckelord :Sustainability; sustainable communications; CSR; transparency; visibility; supply chain; hållbarhet; hållbar kommunikation; transparens; synliggörande; försörjningskedja; Earth and Environmental Sciences; Social Sciences;

    Sammanfattning : The purpose of this paper is to describe why companies reveal their sustainability performance for their customers and consumers. Sustainability is a complex concept without any public recognized definition, and therefore we want to highlight how the concept can be defined in different companies and if this has any bearing on what companies choose to make visible. LÄS MER