Sökning: "Stella McCartney"

Hittade 4 uppsatser innehållade orden Stella McCartney.

  1. 1. KONSTEN ATT ÖVERTYGA HÅLLBART : En kvalitativ retorisk analys av lyxmodeföretags hållbarhetskommunikation

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Sophia Håkansson; [2022]
    Nyckelord :Profil; identitet; image; retorisk analys; hållbart mode; lyxmode; sociala medier;

    Sammanfattning : The purpose of this study is to investigate how luxury fashion companies communicate sustainability on their own websites as well as their Instagram based on image and rhetoric as a perspective. As the issue of sustainability is highly topical in the fashion industry, the overarching goal has been to gain knowledge of the ways in which fashion companies deal with how sustainability is communicated and to identify which strategies are used. LÄS MER

  3. 2. Green or Blue? Am I being ‘washed’?  The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci

    Master-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Alvia Zuhadmono; [2022]
    Nyckelord :sustainable communication; sustainable fashion; greenwashing; bluewashing; sustainable luxury fashion brands; Gucci; Stella McCartney; luxury fashion; sustainable communications in the websites; greenwashing in the fashion industry; bluewashing in the fashion industry;

    Sammanfattning : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. LÄS MER

  4. 3. Ethical Fashion Branding : Multiple Case Studies of Mission Statements and Fashion Films

    L3-uppsats, Stockholms universitet/Modevetenskap

    Författare :Rafa Salti; [2017]
    Nyckelord :Ethical fashion; branding; mission statements; fashion film; ethical consumption; sensorial value; H M; Stella McCartney; People Tree.;

    Sammanfattning : This paper is an attempt to identify new ways to improve consumer’s response to ethical fashion branding through written mission statements and fashion films. It examines material by three fashion brands: H&M, Stella McCartney and People Tree. LÄS MER

  5. 4. Branding and Gender : - How adidas communicate gender values

    Magister-uppsats, Fakulteten för ekonomi, kommunikation och IT

    Författare :Annie Berntson; Christina Jarnemo; Minna Philipson; [2006]
    Nyckelord :Branding; gender; marketing; adidas;

    Sammanfattning : This thesis discusses how adidas differentiate their communication to reach women and make the adidas brand more appealing to females. The adidas brand has always had their main focus on sportswear for men. This has led to the brand being perceived as masculine and it makes it hard for the female consumer to identify with adidas. LÄS MER