Sökning: "Amélia Quicanga"

Hittade 2 uppsatser innehållade orden Amélia Quicanga.

1. 1. Perceptions of greenwashing's impact on green concern and green purchase intentions : A qualitative study of Angolan Generation Z

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Amélia Quicanga; [2023]
   Nyckelord :Greenwashing; green concern; green purchase intentions;

   Sammanfattning : In response to growing concerns about environmental degradation and climate change,demand for green products and services has increased. The use of environmental claimsas a marketing tool in order to gain a competitive advantage has also increased. LÄS MER

3. 2. Impulse Purchase: Factors Antecedents and Post-purchase Satisfaction. : A Qualitative Study of Generation X and Generation Y.

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Amélia Quicanga; Louis Ogbere; [2022]
   Nyckelord :Impulsive Buying; Consumer Behavior; Generation X; Generation Y; Post-Purchase Satisfaction;

   Sammanfattning : The study of impulsive purchase is a facet of consumer behavior that has intrigued the interest of academics for decades. The research primarily focuses on the variables that influence this behavior, indicating the impact of various antecedents. LÄS MER