Sökning: "Angelica Rodriguez Molina"

Hittade 2 uppsatser innehållade orden Angelica Rodriguez Molina.

  1. 1. Does reciprocity affect willingness to contribute? : An empirical study on crowdsourcing organizations

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ran Chen; Angélica Rodríguez Molina; [2014]
    Nyckelord :crowdsourcing; online communities; reciprocity; trust; commitment; identification; social proof; willingness to contribute;

    Sammanfattning : Purpose – The aim of this thesis is to explain the factors that influence consumers’ willingness to contribute to crowdsourcing organizations, by applying the reciprocity theory. Design/methodology/approach – This is a quantitative research which used a cross sectional research design with an explanatory approach. LÄS MER

  3. 2. Customer loyalty in rural grocery stores : - a comparative study of Swedish and Spanish customers

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Jacqueline Sarah Basmanji; Angelica Rodriguez Molina; [2013]
    Nyckelord :customer loyalty; customer satisfaction; trust; commitment; perceived value;

    Sammanfattning : Purpose – The purpose of this research was to explain the determiners that influence customer loyalty in rural grocery stores with a comparison of Sweden and Spain. Design/methodology/approach – This is a quantitative research using a multi-cross sectional design with an explanatory approach. LÄS MER