Sökning: "B2C marketing"

Visar resultat 11 - 15 av 86 uppsatser innehållade orden B2C marketing.

  1. 11. Dags att lägga ner marknadsavdelningen? : En studie om hur marknadsförare kan mäta varumärkeskännedom.

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Tilda Bexell; [2022]
    Nyckelord :Varumärkeskännedom; Linkedin; B2B-företag; B2C-företag; marknadsföringsstrategier; mätvärde; effektivitet. Brand awareness; LinkedIn; B2B companies; B2C companies; marketing strategies; marketing metrics; effectivity.;

    Sammanfattning : Although a metric for marketing is of great importance to B2B SMEs, there is no clear metric to start from on LinkedIn. The purpose of this study is to investigate how brand awareness can be measured on the social media platform LinkedIn. LÄS MER

  3. 12. Integrerad marknadskommunikation: Vad är det? : En kvalitativ studie om hur företag använder integrerad marknadskommunikation

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Oscar Hjorth; Berfin Gulec; [2022]
    Nyckelord :Integrerad marknadskommunikation; strategisk positionering; promotionmix; marknadsmix; IMC social media; social media marketing;

    Sammanfattning : Title: Integrated marketing communication Level: C-essay at Linnaeus University for a bachelor's degree in business administration Authors: Berfin Gulec & Oscar Hjorth Language: Swedish Number of pages: 82 Supervisor: Michaela Sandell Examiner: Eric Rosell Date: SP Research question: How is integrated marketing communication (IMC) used in the companies studied? Aim: The aim of our research is to see how companies use integrated marketing communication today to then create an understanding of the IMC model. Theories: The theory consists of the IMC model which has nine different parts. LÄS MER

  4. 13. Capturing the Digital Era: Utilizing Digital Technologies to Strengthen Marketing and Communication -A multiple case study of eight Swedish international industrial organizations

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carl Eklund; Tobias Brandt; [2021-06-28]
    Nyckelord :;

    Sammanfattning : Recent technological developments during the 21st century has enabled organizations to meet its customers in new ways, giving birth to the concept of digital marketing and communication. Digital marketing and communication activities have for a long period of time been a central part of B2C-organizations marketing strategy. LÄS MER

  5. 14. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Caroline Hallgren; Paula Mamusha; [2021]
    Nyckelord :B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

    Sammanfattning : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. LÄS MER

  7. 15. Circulating for Service Sustainability : Examining relationship between sustainability and servitization in both B2B and B2C context of electric vehicles

    Master-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Hakima Shiralizade; Wen Chen; [2021]
    Nyckelord :Servitization; Sustainability; Electric vehicle battery servitization; Circularity;

    Sammanfattning : Background: Due to the escalated environmental concerns and the requirement of Paris Agreement, restraining the carbon emission is aimed on a global scale. Being a solution, the electrification of vehicles is inevitable whilst the problematization to the batteries continues. LÄS MER