Sökning: "BMW organisation"

Hittade 4 uppsatser innehållade orden BMW organisation.

  1. 1. Varumärket i melodi : En studie om designad musik och dess påverkan på varumärkesassociationer

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Elin Bergkvist; Sara Westfahl; [2018]
    Nyckelord :designad musik; sinnesmarknadsföring; varumärkesassociationer; organisationsassociationer; varumärkespersonlighet;

    Sammanfattning : Den här uppsatsen studerar hur designad musik påverkar varumärkesassociationer, utifrån aspekterna organisationsassociationer och varumärkespersonlighet. Teorier kring sinnesmarknadsföring, varumärkesassociationer samt analysmodellen Stimuli-Organism-Respons, är underlag för studien. LÄS MER

  3. 2. Industry 4.0 – the intended impact of Cyber Physical Systems in a Smart Factory on the daily business processes : A Study on BMW (UK) Manufacturing Limited

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Andreas Liebert; [2016]
    Nyckelord :Industry 4.0; Cyber Physical Systems CPS ; Smart Factory; BMW; BMW UK Manufacturing Limited; BPM Business Process Management ; Innovation;

    Sammanfattning : Purpose: The purpose of this paper is to identify the opportunities that Industry 4.0 brings within the framework of applying Cyber Physical Systems in an environment of a Smart Factory. This paper shall identify the changes within daily business processes and the impact of these changes on the daily business life. LÄS MER

  4. 3. Key Factors for Creating an Innovative Context – a Study of the Development of the BMW i3

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Martin Elmcrona; Joakim Persson; [2014]
    Nyckelord :Innovation; Intrapreneurship; Innovative context;

    Sammanfattning : Innovation has been identified as essential for organisations to stay competitive in existing or entirely new markets, as well as a necessity for long term survival. The ability to innovate is affected by the external environment in the industry and by the internal environment within the organisation. LÄS MER

  5. 4. The Relationship Between The Brand Strategy And Business Strategy

    Master-uppsats, KTH/Industriell ekonomi och organisation (Avd.)

    Författare :Ahmed Karaömer; [2013]
    Nyckelord :Brand architecture; Porters generic strategies; Market Segmentation;

    Sammanfattning : In this study the relationship between three companies brand strategies and business strategies were investigated based on Aaker’s view on brand architecture. The concept and its strategies are characterized by the driving roles brands possess. LÄS MER