Sökning: "Britta Hedin"

Hittade 1 uppsats innehållade orden Britta Hedin.

  1. 1. Brand consistency : A case study of Stadium

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Charlotte Hedin; Britta Balogh; [2011]
    Nyckelord :brand consistency; branding; brand identity; brand image; relationship marketing; customer loyalty; brand communities; additional value; retail; sports chain;

    Sammanfattning : A brand has to communicate to its customers in a consistent way to achieve a strong position and to distinguish from competitors on today’s market. Many companies operate and offer their products and services on the current market in physical and virtual environments. LÄS MER