Sökning: "C handelshögskolan stockholm retail"

Visar resultat 1 - 5 av 119 uppsatser innehållade orden C handelshögskolan stockholm retail.

  1. 1. Crises and Compensation: Exploring the Influence of External Crises on Employee Benefits Practices

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Tara Dittrich; Astrid Ståhle; [2023]
    Nyckelord :Employee Benefits; Decision-Making; Sense-Making; Food Retail Industry; Covid-19;

    Sammanfattning : During the last years, the food retail industry in Sweden has been exposed to two crises; Covid-19 followed by rapid inflation. Except for organizational difficulties, these crises caused anxiety, lower well-being and decreased living standard among employees. LÄS MER

  3. 2. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Axel Hjerpe; Daniel Palmgren; [2023]
    Nyckelord :Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Sammanfattning : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. LÄS MER

  4. 3. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Magda Liljedahl; Ronja Svensson; [2023]
    Nyckelord :Delivery Fees; Mental Accounting Theory; Price Partitioning; Attitude Towards the Offer; Price Fairness Perception;

    Sammanfattning : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. LÄS MER

  5. 4. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Kälebo Johansson; Michelle Malmström; [2023]
    Nyckelord :Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

    Sammanfattning : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. LÄS MER

  7. 5. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Melody Fu; Agnes Polkander; [2023]
    Nyckelord :Compensatory Masculinity; Masculinity Threat; Product Gender; Misogyny; Retail;

    Sammanfattning : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. LÄS MER