Sökning: "Chinese automobile market"
Visar resultat 6 - 10 av 17 uppsatser innehållade orden Chinese automobile market.
6. Cost Reduction in the Automobile Industry : Case Studies of the Chinese market
Magister-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : .... LÄS MER
7. Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation
Master-uppsats, Företagsekonomiska institutionenSammanfattning : The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. LÄS MER
8. Technology transfer in the Chinese automotive industry: the acquisition of Volvo Cars by Geely Automobile as a potential new role model for the Chinese car manufacturers
Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionenSammanfattning : The dramatic shifts that occurred to the Chinese economy in the recent decades led to the emergence of companies that have fulfilled the internal market needs and now try to compete on the global level. Among others, Chinese automotive industry is currently struggling to establish its products in the markets of developed countries; however, the results are modest due to low level of technological development. LÄS MER
9. Volvo Car Corporation and its Potential Market in East Coast China
Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudierSammanfattning : With the rapid growth of Chinese economy, China has surpassed America and become the biggest automotive market. After Zhejiang Geely Holding Group acquired Volvo Car Corporation in 2010, China was targeted to be its future biggest market in both producing automobiles and sales around the world. LÄS MER
10. A Research on the Process of Knowledge Transfer : A Case Study of Automobile Industry in China
Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Sammanfattning : Before 1950, the Chinese automobile industry did not exist, let alone manufacturing passenger cars. Currently, the Chinese automobile market has become the largest market in the world. Chinese companies have launched their own brand of passenger cars to compete with other international companies in the world only in 30 years. LÄS MER