Sökning: "Chinese consumers"
Visar resultat 1 - 5 av 154 uppsatser innehållade orden Chinese consumers.
1. Ursprungslandseffektens påverkan vid bilköp : En studie av svenska konsumenters uppfattning av kinesiska produkter
Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Syfte: Syftet med denna studie är att undersöka vilka effekter COO har på svenska konsumenter gällande varumärken och produkter med ursprung från Kina. Metod: Studien har utgått från en deduktiv process med en kvantitativ metod. LÄS MER
2. Financial Literacy, Environmental Literacy, and Environmental Related Financial Preference - The Case of China
D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiSammanfattning : This paper describes a survey of a sample of Chinese individuals regarding their financial literacy, environmental literacy, attitudes toward ESG, and environmental related financial preference to investigate if pro-investment attitudes are related to financial decision-making. The data revealed that individuals with higher financial knowledge (FL) also have higher environmental knowledge (EL) and the effect is stronger among consumers who incorporate sustainability factors into their investment selection. LÄS MER
3. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. LÄS MER
4. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. LÄS MER
5. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur
Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER