Sökning: "Christine Alff"
Hittade 1 uppsats innehållade orden Christine Alff.
1. Corporate Branding in the FMCG Industry - The Impact of Perceived Fit
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Large FMCG conglomerates have recently started to engage in corporate branding activities, communicating that there is a substantial firm behind multiple well- established brands. This means that the consumer now becomes increasingly aware that seemingly independent product brands somehow are connected. LÄS MER
Resultatsidor:
1