Sökning: "Consumer Culture Theory CCT"

Visar resultat 21 - 25 av 35 uppsatser innehållade orden Consumer Culture Theory CCT.

1. 21. Dina åsikter spelar roll - En kvalitativ studie av konsumentrecensioner online

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jens Boström; Denis Maliqaj; Bobo Tiger; [2015]
   Nyckelord :Konsumentrecensioner online; e_WOM; Gemenskaper; Informationsdelning vid konsumtion; Business and Economics;

   Sammanfattning : Examensarbetets titel: Dina åsikter spelar roll - En kvalitativ studie av konsumentrecensioner online Seminariedatum: 2015-01-15 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 HP Författare: Jens Boström, Denis Maliqaj och Bobo Tiger Handledare: Clara Gustafsson Fem nyckelord: Konsumentrecensioner online, e-WOM, CCT, Gemenskaper, Informationsdelning vid konsumtion. Syfte: Syftet med uppsatsen är att undersöka hur konsumenter resonerar kring konsumentrecensioner online och även att undersöka varför vissa konsumenter väljer att dela med sig av sina konsumtionsupplevelser genom att skriva en recension. LÄS MER

3. 22. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

   Magister-uppsats, Karlstads universitet/Avdelningen för företagsekonomi

   Författare :Uzezi Dia; [2015]
   Nyckelord :Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

   Sammanfattning : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. LÄS MER

4. 23. Is Your Facebook Identity in Line with Beloved Betty, Anxious Ann or Critical Catharina? - A study of consumers’ creation of a Facebook identity through Facebook usage and its implication for social media marketing

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Elisabeth Karlsson; Sofia Singer; [2014-12-05]
   Nyckelord :Social Media Marketing; Identity Creation; Facebook Usage; Consumer Culture Theory; Symbolic Interactionism;

   Sammanfattning : Firstly, this study aims to understand and analyze patterns in the 25-30 years old female consumers’ creation of a Facebook identity. Secondly, this study aims to present implications concerning social media marketing with the help of the results related to the first aim. LÄS MER

5. 24. Please, Keep My Secret - How consumer culture influences product-based female empowerment in a specific BOP context

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Sarah Linder; Heimar Svensson; [2014-12-05]
   Nyckelord :Product-Based Female Empowerment; BOP; BOP Consumption; Cultural Meanings; Consumer Culture; CCT; Product Adoption; Kenya;

   Sammanfattning : The perception of the Base-of-the-Pyramid (BOP) as one single consumer market is no longer a viable notion. The present article illustrates this through an exploration of how local cultural meanings shape a distinct consumer context in a BOP market. LÄS MER

7. 25. Distinction within a folksy consumer culture

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Filip Zvorinji; Simon Hellberg; [2014]
   Nyckelord :consumer culture theory; social distinction; status; identity projects; speciality coffee consumers; Business and Economics;

   Sammanfattning : This research departs from two domains within the research field of consumer culture theory (CCT), Consumer Identity Projects and Marketplace Cultures. The goal was to add insights to the field by investigating social distinction through exploration of a context that traditionally has been characterized as being democratic and folksy. LÄS MER