Sökning: "Consumer Perceived Value of Brand Heritage"

Hittade 5 uppsatser innehållade orden Consumer Perceived Value of Brand Heritage.

1. 1. The role of Communication, Environmental Sustainability and Innovation in Premium Primary Packaging Strategy

   Magister-uppsats, Högskolan i Gävle/Avdelningen för industriell ekonomi, industridesign och maskinteknik

   Författare :raghda tarig; Gustav berg; [2019]
   Nyckelord :Premium primary packaging; packaging strategy; competitive advantage; exclusivity;

   Sammanfattning : Purpose: The purpose of this research is to provide information about premium consumable companies’ packaging strategy related to communication, environmental sustainability and innovation. Additionally, it studies how the areas mentioned can provide the companies with a competitive advantage. LÄS MER

3. 2. Consumer Perception of the Value of Brand Heritage

   Kandidat-uppsats,

   Författare :Norell Elin; Larsson Emma; [2017]
   Nyckelord :Brand Heritage; Consumer Perceived Value; Consumer Perceived Value of Brand Heritage; Luxury fashion brands.;

   Sammanfattning : Brand heritage and consumer perceived value are two concepts which separately have received a growing interest among academics for quite some time. However both of them combined, hence consumers’ perception of the value of brand heritage is a relatively unexplored field of research. LÄS MER

4. 3. The Country of Ownership Paradox

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nora Varga; Fengge Zhao; [2016]
   Nyckelord :Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

   Sammanfattning : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. LÄS MER

5. 4. Varumärkens nya genväg till värde - En studie om heritage branding från ett konsumentperspektiv

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Marielle Gomez; Filip Ripe; [2015]
   Nyckelord :Brand Heritage; Authenticity; Trust; Value creation; Customer ambivalence; Business and Economics;

   Sammanfattning : Examensarbetets titel: Varumärkens nya genväg till värde – En studie om heritage branding från ett konsumentperspektiv Seminariedatum: 2014-05-26 Kurs: FEKN90, Examensarbete på̊ Civilekonomprogrammet, 30 högskolepoäng Författare: Marielle Gomez & Filip Ripe Handledare: Annette Cerne Nyckelord: Brand Heritage, Autenticitet, Förtroende, Värdeskapande, Konsument ambivalens Syfte: Från ett konsumentperspektiv undersöka till vilken grad ett påhittat eller lånat heritage har betydelse för konsumenters upplevda värde. Metod: Uppsatsen har en abduktiv ansats och tillämpar en kvalitativ forskningsstrategi. LÄS MER

7. 5. Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Elinor Edberg; Oscar Sivertzen; [2015]
   Nyckelord :Consumer Marketing; Perceived Brand Authenticity; Customer-Based Brand Equity; Continuity; Originality; Trustworthiness; Genuineness; Heritage; Symbolism; Retail Clothing Industry;

   Sammanfattning : Previous research has proven that perceived Brand Authenticity functions as a differentiator, which brands can use to stand out in today’s marketplace. However, few studies have investigated whether it is possible for brands to become more profitable by utilizing their authenticity. LÄS MER