Avancerad sökning

Visar resultat 1 - 5 av 78 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Fanny Jacobsson; Lo Meh Paw; [2024]
    Nyckelord :Online Reputation Management; Brand Equity; Startups; Image;

    Sammanfattning : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). LÄS MER

  3. 2. Vilken funktion fyller ICA I Iove eco? - En studie av hur en miljömärkning kan användas och påverka sin omgivning i en livsmedelsbutik.

    Master-uppsats, Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC); Lunds universitet/Miljövetenskaplig utbildning

    Författare :Emma Kangas; [2023]
    Nyckelord :Sustainable consumption Environmental studies Green marketing; Earth and Environmental Sciences;

    Sammanfattning : The choices costumers make in the supermarket can influence to what extent food production is sustainable. There is also a growing pressure on retailers to step up and enable and encourage sustainable choices for the costumer. LÄS MER

  4. 3. Extern design och marknadsföringssamarbete - ur ett konsumentperspektiv

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Christina Maria Iliadou; Mariann Ebrahim; [2022]
    Nyckelord :external design; marketing; marketing lead; design lead; co-branding; collaboration patterns; innovation; brand consistency; star-based designer.; extern design; marknadsföring; marketing lead; design lead; co-branding samarbetsmönster; innovation; varumärkeskonsistens; stjärndesigner;

    Sammanfattning : The lack of synergy between design and marketing departments can result in less innovative products which can lead to less customer satisfaction. This problem has affected the perfume and cosmetic industry as well, which is considered to be an industry with high competitiveness but also a high innovation rate. LÄS MER

  5. 4. Concept initiation flow, including the offer- and order process

    M1-uppsats, KTH/Hållbar produktionsutveckling (ML)

    Författare :Frida Hortlund; [2022]
    Nyckelord :Flow; processes; concept development; deviations; Flöde; processer; konceptutveckling; avvikelser;

    Sammanfattning : The purpose of the thesis work was to look at the concept process and get an overview of the workflow for the concept initiation flow, including the offer- and order process, where the focus was on the concept part. The project was held at RBBP/RBBS, R&D Bus Body Department to follow the concept development team in Poland (DOL team). LÄS MER

  7. 5. Design och produktutveckling av skandinavisk lampdesign

    M1-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Filip Östman; [2022]
    Nyckelord :;

    Sammanfattning : The following paper is the result of a bachelor thesis which includes the production of Scandinavian table lamp. The thesis is based on the generic product development method where each stage and steps are presented. LÄS MER