Sökning: "Crowd Equity"

Visar resultat 1 - 5 av 26 uppsatser innehållade orden Crowd Equity.

  1. 1. The Brand Implications of Green Demarketing

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Adrian Brännstam; Simon Eliasson; Oliver Schott; [2021]
    Nyckelord :Green demarketing GD ; Green advertising GA ; Sustainability marketing; Corporate Credibility CC ; Word-of-mouth WoM ; Purchase intention; Business and Economics;

    Sammanfattning : A significant part of the marketing profession consists of stimulating and expanding the demand for products and services. However, as society’s level of consumption increases at the same time as our resources decrease, the marketer’s role faces an inevitable change if the global environmental goals are to be achieved. LÄS MER

  3. 2. THE RELATIONSHIP BETWEENENTREPRENEURS’ WELLBEING AND CROWDFUNDERS IN EQUITY CROWDFUNDING:THE CASE OF SWEDEN

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Nduma Martha Molinge; [2020]
    Nyckelord :Entrepreneurs; Well-being; Crowdfunders; Crowd-funding; Business Relationship; Small and Medium-sized Enterprises; and Venture Capital.;

    Sammanfattning : Crowdfunding is becoming a new form of funding used by entrepreneurs in Sweden who seek financing for their ventures or projects. This form of funding of which the crowdfunders invest in a nontraditional alternative requires a relationship between the crowdfunders and the entrepreneurs. LÄS MER

  4. 3. Puzzles of the crowd: Investors' perceptions of information asymmetry and agency problems in equity crowdfunding

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Anton Löwstedt; Michael Pihl; [2019]
    Nyckelord :Agency theory; Equity crowdfunding; Financial intermediaries; Information asymmetry;

    Sammanfattning : Equity crowdfunding is an emerging type of financing, providing small firms with a new source of capital and small private investors with new investment opportunities. Thereby, large crowds of small private investors are introduced to a context suggested to be particularly informationally opaque and where agency challenges exist. LÄS MER

  5. 4. Gräsrotsfinansiering – en växande problematik? - En studie av andelsbaserad gräsrotsfinansiering och dess förhållande till gällande rätt

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Johanna Wellenstam; [2018]
    Nyckelord :gräsrotsfinansiering; spridningsförbudet; crowdfunding; banking law; Law and Political Science;

    Sammanfattning : Tillväxtverket har identifierat ett finansiellt gap för mindre och nystartade företag i Sverige. Orsaken till detta är att dessa företag har svårigheter med kapitalanskaffning, vilket ofta är essentiellt för företags överlevad. LÄS MER

  7. 5. Exploring financing decision making in Swedish family firms : An outlook on crowd equity

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Henrik Johansson; David Tingåker; [2018]
    Nyckelord :Family Business; Family Firms; Crowd Equity; Social Emotional Wealth; FIBER;

    Sammanfattning : Family businesses and financial decision making is a growing topic of research. It is of value given the impact family businesses have on many economies. Family businesses are regarded to have it more difficult to attain feasible financing and also being led by another logic compared to non-family businesses. LÄS MER