Sökning: "Daniel Carleson"

Hittade 1 uppsats innehållade orden Daniel Carleson.

  1. 1. Ingen fara på taket! Eller?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Daniel Carleson; Vilmer Liljenberg; [2022]
    Nyckelord :crisis communication; trust; situational crisis communication theory; framing; discourse of renewal; listed company; CEO letter; annual report; covid-19; pandemic; Scandic Hotels; hotel industry; crisis phases; strategic communication; Social Sciences;

    Sammanfattning : This study aims to contribute a nuanced picture of the complex phenomenon of crisis communication during covid-19. It is performed by examining CEO letters published by an organization in their annual report during different stages of a crisis. LÄS MER