Sökning: "Deike Bode"

Hittade 1 uppsats innehållade orden Deike Bode.

1. 1. The Influence of Brand Equity and Brand Identity on Brand Extension Strategies

   Magister-uppsats, Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Författare :Katja Hein; Deike Bode; [2015]
   Nyckelord :brand extension; brand extension strategies; parent brand; brand management; brand equity; brand identity; brand concepts; FMCG; line extension; vertical line extension; category extension;

   Sammanfattning : The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. LÄS MER