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Visar resultat 11 - 15 av 197 uppsatser som matchar ovanstående sökkriterier.

1. 11. How close are your customers'? A quantitative study on consumers psychological distance and its implications for retailers online strategy

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Matteo Priori; Elienor Werner; [2022]
   Nyckelord :psychological distance; consumer behavior; e-commerce; online retail strategy; internet behavior;

   Sammanfattning : E-commerce is constantly expanding and evolving, and the retail landscape is currently facing major challenges. Younger generations that have grown up in a digital era are more comfortable navigating the online environment, and they are increasingly constituting a more significant part of the market. LÄS MER

3. 12. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Hanna Gärdhagen; Gustav Hellberg; Melker Lundström; [2022]
   Nyckelord :Sustainability; Returns; Returns Management; Consumer Behavior; E-commerce;

   Sammanfattning : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. LÄS MER

4. 13. They Framed Me! Promotional Framing in a Digital Environment

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Maximos Tzovaras; Filip Töveberg; [2022]
   Nyckelord :E-commerce; Price Promotion; Framing; Discount Depth;

   Sammanfattning : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. LÄS MER

5. 14. Understanding Conceptions about Digital Threats : Assessing Public Knowledge of Cyber Threats

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Almir Aljic; [2022]
   Nyckelord :Cybersecurity; CybersecurityAwareness; Vulnerability; VulnerabilityMetrics; Vulnerability Severity; AttackComplexity; RemediationLevel; Confidentiality; Cybersäkerhet; medvetenhet kring cybersäkerhet; sårbarhet; cybersårbarhet; cybersäkerhetsbrist; bedömningavcybersäkerhet; sårbarhetsaspekt; sårbarhetsskala; cyberattackers komplexitet; konfidentialitet;

   Sammanfattning : As technology and Internet use continue to grow globally, cybersecurity has become an increasingly important topic to ensure the safety of individual consumers online. It is a growing cause for concern that cyber attacks are on the rise, as has been the case during the global pandemic. LÄS MER

7. 15. Survival of the fittest : The Internationalization of Fashion Start-ups

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Alina Zubanova; Reena Sauer; Sergio Andres Ruiz Gonzalez; [2022]
   Nyckelord :Internationalization; International Business; Fashion Startups; Survival; Factors; Business Strategy;

   Sammanfattning : Globalization is a development that allowed businesses to internationalize with ease. Startup hubs in Europe are growing and fashion is one of the most dynamic internationalizing industries. Combining the aspects of startups, fashion and internationalization led to the development of this research topic. LÄS MER