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Visar resultat 21 - 25 av 197 uppsatser som matchar ovanstående sökkriterier.

  1. 21. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Arold Visser; Magdalena Molin; [2022]
    Nyckelord :Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

    Sammanfattning : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. LÄS MER

  3. 22. E-handelskunders köpbeteenden : En kvantitativ studie om köpbeteenden och beslutsfattande i förhållandetill hållbara leverans- och returalternativ

    Kandidat-uppsats, Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Författare :Jonatan Schlyter Sjöslätt; Sirin El Mokbel; Cristian Mazilu; [2022]
    Nyckelord :E-commerce; buying behaviour; sustainability; environment; B2C; delivery; return; E-handel; köpbeteende; hållbarhet; miljö; B2C; leverans; retur;

    Sammanfattning : Over the last couple of years, a remarkable increase in e-commerce sales have occurred due to enhanced consumption patterns during the Covid-19 pandemic. In addition, e-commerce companies have to a greater extent emphasized customer adaptation in regards to delivery opportunities. LÄS MER

  4. 23. The influence of interactive product visualization on customer satisfaction : An investigation based on the SOR model

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Lucija Dudkina; Evelina Ellis; [2022]
    Nyckelord :Interactive product visualisation; furniture e-commerce; customer satisfaction; SOR; PAD; IKEA;

    Sammanfattning : Interactive product visualisation (IPV) addresses the shortcomings of product visualisation on e-commerce sites, such as the absence of tactile information and the inability to directly examine products. Previous research has not addressed the influence of IPV on customer satisfaction. LÄS MER

  5. 24. To Return or Not to Return - A Quantitative Study on the Effects of Alternatives to Free Return Policies

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Beatrice Borgh; Anastasia Hjelm; [2022]
    Nyckelord :Attitude; Intention; Sustainability Perception; Returns; Return Policies;

    Sammanfattning : Fashion e-commerce is growing rapidly and poses a big threat to the environment by being accountable for 10% of humanity-caused greenhouse gas emissions. Despite this, customers continue to purchase, and return, more items from online fashion retailers than ever. LÄS MER

  7. 25. E-commerce or physical store : Factors and characteristics affecting consumer behavior during a pandemic crisis

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Anna Rosenlund; Anna-Linnéa Berg; [2022]
    Nyckelord :Pandemic crisis; Covid-19; Consumer Behavior; E-commerce; Physical store; Economic characteristics; Psychological characteristics; Environmental characteristics; Demographic factors;

    Sammanfattning : In the year 2020, COVID-19 was a worldwide phenomenon. Changes in personal behavior and consumer behavior resulted from the new restrictions. Because of COVID-19, many consumers purchase groceries online rather than in physical stores. LÄS MER