Sökning: "Furniture retailing"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Furniture retailing.

  1. 1. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Arold Visser; Magdalena Molin; [2022]
    Nyckelord :Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

    Sammanfattning : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. LÄS MER

  3. 2. The impact of delivery lead time on customer conversion

    Master-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Olle Josefsson; Jame-Jamil Hanna; [2020]
    Nyckelord :Delivery lead time; retail; supply chain management; e-tailing; furniture; online sales; e-commerce; Technology and Engineering;

    Sammanfattning : Delivery lead time (DLT) is seen as one of the most important service factors affecting the consumers willingness to fulfill a purchase within online retailing (Esperet al., 2003). The purpose of this thesis is to investigate the effect variations in the offered DLT have on customer conversion rate within e-commerce. LÄS MER

  4. 3. Chinese students’ knowledge and attitude towards sustainability : focus on IKEA and their sustainability work

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sofie Thulin; Nadine Rashid; [2017]
    Nyckelord :sustainability; IKEA; China; students; marketing; attitude; consumer behavior; consumer responsibility;

    Sammanfattning : Consumers consider themselves being able to change their consumption behavior and by that make a difference. This makes it easier for organizations in the usage of sustainability in their marketing strategy in order to attract customers and keep the already existing ones. LÄS MER

  5. 4. Service-Dominant Orientation 2.0: Consideration of Sustainability Concerns

    Master-uppsats, Karlstads universitet

    Författare :Aierke Yermentayeva; Luke Carey; [2017]
    Nyckelord :Service-dominant logic; Service-dominant orientation; Value co-creation; Sustainability; Value co-creation capabilities; Trust; Affective Commitment; Perceived Value; Repurchase Intention.;

    Sammanfattning : Abstract Service-Dominant (S-D) logic suggests mutual strategic benefit for all actors of the value network (Vargo & Lusch 2016). However, theoretical reasoning lacks empirical validation of S-D logic implications for performance indicators as well as customer experience. LÄS MER

  7. 5. Unifying the offline and online customer experience : An exploratory study of omni channel customer experience in furniture retail industry in Sweden

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :John Pettersson; [2015]
    Nyckelord :omni channel customer experience; omni channel; retail; furniture retail; online customer experience; omni channel customer experience; retail customer experience; customer experience; omni channel; omni; experience; customer;

    Sammanfattning : This study attempts to identify possibilities for creating a unified offline and online customer experience across communication channels in a retail company. With the current technological development and the trend of customers shifting more to the online channel, the customers also expect more from this communication channel. LÄS MER