Sökning: "furniture e-commerce"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden furniture e-commerce.

  1. 1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

    Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Ráhel Anna Balogh; Máté Kézy; [2023]
    Nyckelord :user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

    Sammanfattning : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. LÄS MER

  3. 2. Freight Transport in the Car-Free City : Towards a more sustainable urban freight sector

    Master-uppsats, KTH/Hållbar utveckling, miljövetenskap och teknik

    Författare :Melisa Marta; [2023]
    Nyckelord :Car-free city; sustainable urban freight transport; urban consolidation center; cargo bicycles;

    Sammanfattning : Freight transport of goods is an indispensable part of everyday life. Without it there would be no delivery of products such as food, water, construction material, technology, furniture, clothes and society, as we know it today, would collapse.  However, there are more and less sustainable ways of transporting goods. LÄS MER

  4. 3. Hur kan Möbelföretag Arbeta för att Utvecklas med Digitaliseringen? : Hur kan showrooms och AR som tillägg till e-handel bidra till att företag inom möbelbranschen kan uppnå fördelar och utvecklas med digitaliseringen?

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Wilma Boberg; Lisa Henriksson; Sonja Blomstermo; [2023]
    Nyckelord :Detaljhandeln; möbelbranschen; digitalisering; e-handel; showrooms; Augmented Reality; AR; köpintentioner;

    Sammanfattning : Abstract Datum: 2023-01-12 Nivå: Kandidatuppsats i Företagsekonomi, 15 högskolepoäng Institution: Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Universitet. Författare: Sonja Blomstermo, Wilma Boberg, Lisa Henriksson  Titel: Hur kan Möbelföretag Arbeta för att Utvecklas med Digitaliseringen? Handledare: Sara Melén Hånell Nyckelord: Detaljhandeln, möbelbranschen, digitalisering, e-handel, showrooms, Augmented Reality (AR), köpintentioner. LÄS MER

  5. 4. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Arold Visser; Magdalena Molin; [2022]
    Nyckelord :Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

    Sammanfattning : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. LÄS MER

  7. 5. The influence of interactive product visualization on customer satisfaction : An investigation based on the SOR model

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Lucija Dudkina; Evelina Ellis; [2022]
    Nyckelord :Interactive product visualisation; furniture e-commerce; customer satisfaction; SOR; PAD; IKEA;

    Sammanfattning : Interactive product visualisation (IPV) addresses the shortcomings of product visualisation on e-commerce sites, such as the absence of tactile information and the inability to directly examine products. Previous research has not addressed the influence of IPV on customer satisfaction. LÄS MER