Sökning: "Ellen Knape"

Hittade 2 uppsatser innehållade orden Ellen Knape.

  1. 1. Co-branding in the FMCG sector: Investigating the relation between brand association transfer and perceptual fit in co-branding

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ellen Knape; Petter Rodestedt; [2013-07-10]
    Nyckelord :Co-branding; brand association transfer; perceptual fit; brand extension; brand equity;

    Sammanfattning : Co-branding is a popular strategy for new product introductions. The main goal is to transfer brand equity from the constituent brands to a new composite brand. The strategy draws from research in brand extension and recent academic focus has been on the concept of perceptual fit. LÄS MER

  3. 2. The Brand Identity and Brand Image of Gothenburg - A Case Study of Way out West

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Ellen Knape; Hanna Lundell; [2011-06-17]
    Nyckelord :Brand identity; brand image; event;

    Sammanfattning : .... LÄS MER