Sökning: "Ellinor Lönnström"

Hittade 2 uppsatser innehållade orden Ellinor Lönnström.

1. 1. Customers’ return reasons and preferences about product-oriented tools : An exploratory mixed methods research in a fashion e-commerce context

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Maria Zetterberg; Ellinor Lönnström; Filippa Bäckegren; [2020]
   Nyckelord :e-commerce; returns management; fashion; product returns; return reasons; product-oriented tools;

   Sammanfattning : Purpose: The purpose of this study is to explore whether customers’ return reasons differ between product groups and if their e-commerce experience is related to the return reasons. Moreover, we test if customers’ e-commerce experience is related to whether they refrain from ordering apparel when there is a perceived absence of information, and what product-oriented tools they prefer when purchasing apparel online. LÄS MER

3. 2. How do Leaders Share Knowledge? : A single case study of a multinational corporation.

   Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Ellinor Lönnström; Cajsa Rimås; [2018]
   Nyckelord :Knowledge management; knowledge sharing; transformational leadership; transactional leadership; cultural awareness;

   Sammanfattning : Problem: The number of MNCs in the world are expanding and there is an ever-growing interest in how knowledge is shared since it is said to improve the organization's competitive advantage. It is further argued in existing literature that leadership, and more specifically the leadership behaviors, play a role in how knowledge is shared within multinational corporations. LÄS MER