Sökning: "Ellinor Ljung"

Hittade 2 uppsatser innehållade orden Ellinor Ljung.

  1. 1. The Cancelling of Margaux Dietz : How Public Relations Practitioners Reflects on the Intersection of Influencer Marketing and Cancel Culture in Sweden

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Ellinor Ljung; [2023]
    Nyckelord :Cancel culture; Image Repair Theory; influencer marketing; Margaux Dietz; public relations;

    Sammanfattning : This thesis aims to investigate Swedish PR practitioners’ assessments of and proposed response strategies to the cancellation case of Swedish social media influencer Margaux Dietz. Multiple organisations cancelled their collaborations with Dietz in November 2022 following a criticized video scandal. LÄS MER

  3. 2. Makten och nationen i en modern pandemi : En kvalitativ innehållsanalys av Donald Trump och Emmanuel Macron under coronapandemin

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Amela Muratspahic; Ellinor Ljung; [2020]
    Nyckelord :Discourse; political communication; power; national identity; Diskurs; politisk kommunikation; makt; nationell identitet;

    Sammanfattning : This thesis concerns political communication during the coronavirus pandemic and aims to examine how Donald Trump and Emmanuel Macron articulate power and national identity in two speeches. The research questions posed were 1) Which were the communicated discourses in Donald Trump’s and Emmanuel Macron’s speeches to their respective nations? 2) What are the similarities and/or differences between how Donald Trump and Emmanuel Macron communicated power and which part does national identity play in their speeches? The theoretical framework used involved Foucault’s theories concerning discourse as well as his notions on power, discipline, knowledge, truth, and governmentality, which were also used as an analytical framework. LÄS MER