Sökning: "Emelie Wendelstam"

Hittade 2 uppsatser innehållade orden Emelie Wendelstam.

1. 1. If I Were A Boy - A qualitative case study about the barriers to female career advancement and how these can be mitigated by leadership development programs

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Emelie Wendelstam; Therese Åbb; [2016]
   Nyckelord :Gender; Barriers to female career advancement; Leadership development program; Autonomous thinkers; Transformative learning;

   Sammanfattning : Women have been entering organizations at about the same rate as men, yet remain dramatically underrepresented at senior levels. Considering that this is the reality of the labor market, while in fact companies with a larger share of females outperform those with a smaller share, consequently calls for an organizational reaction. LÄS MER

3. 2. The Brands Are Alive With The Sound Of Music

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Emelie Wendelstam; Andrea Ringblom; [2014]
   Nyckelord :Brand Equity; Sound Branding; Sound-a-like; Consumer Marketing; Music; Market Communication; Emotions; Effective Advertising;

   Sammanfattning : Today, the presence of brands in media is greater than ever, making consumers consciously as well as unconsciously filter out the commercial white noise. The need for a stronger top of mind conditioning is increasing and being able to address consumers' emotions is a competitive advantage now needed in marketing. LÄS MER