Sökning: "Entry Mode Strategies"

Visar resultat 1 - 5 av 46 uppsatser innehållade orden Entry Mode Strategies.

  1. 1. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Aiseosa Racheal Oshodi; [2023]
    Nyckelord :Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

    Sammanfattning : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. LÄS MER

  3. 2. Navigating the Land of Opportunity : How US Host Country Conditions and Firm Internal Factors Shape Internationalization Strategies of Swedish Firms

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Carl Hedberg; Christian Villasana; [2023]
    Nyckelord :Entry Modes; Internationalization; Internal Factors; Host Country Conditions; Entry Mode Strategy; Dissemination Risk; Control; Resource Commitment; Culture; Market Attractiveness; Legal Environment; Uncertainty;

    Sammanfattning : Multinational corporations (MNCs) encounter intricate challenges as they expand their global presence, which demands strategic decision-making. The selection of an entry mode significantly impacts various aspects of a firm's operations, stakeholder relationships and long-term performance. LÄS MER

  4. 3. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ahmed Madi; Hassan Alssaqqal; Edwin Zarkovsky; [2022]
    Nyckelord :Sponsorship; market entry strategies; United Arab Emirates UAE ; Entry Modes; Local sponsor selection criteria;

    Sammanfattning : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. LÄS MER

  5. 4. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    Kandidat-uppsats,

    Författare :Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Nyckelord :Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Sammanfattning : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. LÄS MER

  7. 5. Rationalizing sociology as an educational strategy : Plurality of convictions and position-takings of sociology students in Swedish higher education

    Master-uppsats, Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudier

    Författare :Ricardo Xavier Cevallos Salgado; [2021]
    Nyckelord :Sociology; capital; field; conviction; position-taking;

    Sammanfattning : The present study examines the choice for sociology as a subfield in Swedish higher education. In the Bourdieusian tradition, the theory of social practices – with its relational concepts of field, habitus and capital – was the sociological lens for constructing the object and instruments for tackling it. LÄS MER