Sökning: "Internationalization Strategy"

Visar resultat 1 - 5 av 192 uppsatser innehållade orden Internationalization Strategy.

  1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

  3. 2. International Expansion of ‘Born Digital’ firms “How is the internationalization strategy of ‘Born Digital firms’ influenced by knowledge acquisition and the International orientation of Entrepreneurs?”

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Isabelle Frisinger; Kristelle Schepens; [2023-06-28]
    Nyckelord :;

    Sammanfattning : This thesis addresses the area of ‘Born Digital Firms’ and their internationalization.Recognizing that these firms are able to expand internationally shortly after inception, or by default, there has been some recognition of an absence of a conceptualized framework explaining how ‘Born Digital Firms’ internationalization strategy is impacted by concepts presented in conventional frameworks such as knowledge acquisition and the International orientation of the entrepreneur. LÄS MER

  4. 3. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Olli Autere; Jacob Sandnes; [2023]
    Nyckelord :Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Sammanfattning : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. LÄS MER

  5. 4. Multinationella företag i en snabbföränderlig värld : En kvalitativ fallstudie om hur internationaliserad HR funktionen är i förhållande till struktur, strategi och kultur

    Kandidat-uppsats,

    Författare :Ebba Bertilsson; Sanna Suu Bengtson; [2023]
    Nyckelord :HR function; IHRM; Multinational companies; Internationalization; Vertical alignment; Strategy; HR funktion; IHRM; Multinationella företag; Internationalisering; Vertikal integrering; Strategi;

    Sammanfattning : Bakgrund: Globaliseringen har föranlett en ökning av multinationella företag. De multinationella företagen har genom olika internationaliseringsstrategier fått en framstående roll som starka aktörer på det globala planet. LÄS MER

  7. 5. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Aiseosa Racheal Oshodi; [2023]
    Nyckelord :Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

    Sammanfattning : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. LÄS MER