Sökning: "Brand recognition"

Visar resultat 1 - 5 av 104 uppsatser innehållade orden Brand recognition.

  1. 1. Säljes: En Mindre Ohållbar Framtid - En kvantitativ studie om vilka faktorer som påverkar konsumenters uppfattning om hållbarheten i fonder

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Elina Durefors; Nicole Espelund; [2019]
    Nyckelord :Hållbar fond; Ekonomisk kompetens; Privatekonomi; Brand recognition;

    Sammanfattning : Swedish consumers can choose from a large range of savings options, where historically, households have had significant savings through an occupational pension and in stocks and funds. Financial behaviors and financial strategies, like other forms of consumption, change in conjunction with societal trends. LÄS MER

  2. 2. DOES YOUR BRAND NEED ONLINE INFLUENCER MARKETING? IT DEPENDS : A mixed method approach to country of origin, brand image, and online influencer marketing on consumers’ purchase intention online.

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Nathalie Dreifaldt; Todd Drennan; [2019]
    Nyckelord :Country of origin; Online influencer marketing; Brand image; Purchase intention;

    Sammanfattning : The purpose of this study is to further explore the modern phenomenon of COO, brand image, and online influencer marketing as they relate to consumer's purchase intention online. This empirical study employs a mixed method approach with quantitative exploratory factor analysis through a survey as well as qualitative exploration through focus groups and in-depth interviews. LÄS MER

  3. 3. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective

    Magister-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Gessica Aguirre Plasencia; [2019]
    Nyckelord :green marketing mix; green product; green price; green place; organic food consumption; green consumers; non-green consumers.;

    Sammanfattning : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. LÄS MER

  4. 4. Brand Knowledge : An exploratory study on whether demographic factors affect consumer brand knowledge of a company which practices a standardized targeting strategy

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Magdalena Kaminskaite; Simon Johansson; [2019]
    Nyckelord :: Brand Equity; Brand Knowledge; Gaming Equipment Industry; Razer Inc.; Standardized Marketing;

    Sammanfattning : Globalization is here to stay, and with an increasing number of brands deciding to test their fortune abroad, the importance of branding increases alike. The choice of globalizing a brand comes with potential financial benefits but it is not done without considerable effort. LÄS MER

  5. 5. The Influence of CSR : How Consumers are Affected by Food Company’s Work with CSR

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Sarah Björck; [2019]
    Nyckelord :CSR; Corporate Social Responsibility; Consumer perception; Consumer awareness; Consumer values; Consumer attitudes; CSR purchase criterion;

    Sammanfattning : Corporate Social Responsibility has grown in importance of the present society and therefore becomes a meaningful operation for companies today. Since the society is structured by consumers, companies have been forced to adapt this concept in their work, by the reason of keeping and gaining the consumers. LÄS MER