Sökning: "Ernesto Paul"
Hittade 3 uppsatser innehållade orden Ernesto Paul.
1. "Woke-Washing" a Brand : An Analysis of Socially Progressive Marketing by Nike on Twitter and the User Response to it
Magister-uppsats, Uppsala universitet/Institutionen för ABMSammanfattning : This study examines two marketing campaigns on the social media platform Twitter by the brand Nike, with the campaigns involving American football player Colin Kaepernick and tennis player Serena Williams respectively. The study specifically explores how Nike utilizes socially and politically progressive values in these marketing campaigns and how users then respond to it on Twitter, with the source material consisting of four Twitter-posts, two by Nike and one each by the two athletes involved, as well as the replies by other Twitter-users to those posts. LÄS MER
2. Standing up for The Everyday Americans : The discursive articulation of the true ‘American’ in the Tea Party movement
Master-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)Sammanfattning : This thesis uses discourse theory on speeches made by four Tea Party elites: Glenn Beck, Ted Cruz, Sarah Palin, and Rand Paul, to see how they construct an American identity. My purpose is to show how the Tea party movement articulates the American identity by exploring the way in which they use chains of equivalences to produce meaning to their identity. LÄS MER
3. Myten om användaren - En studie av användardiskursen och dess visionärer
Magister-uppsats, Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskapSammanfattning : The myth of the user - a study of the user discourse and its visionaries This study is a discourse analysis of the visions that implicitly are expressed in different texts about user-centered library theory. Several other studies have analyzed the discourse and conceptualization of how the user is expressed in the library debate. LÄS MER
