Sökning: "European Generation Y"

Visar resultat 6 - 7 av 7 uppsatser innehållade orden European Generation Y.

1. 6. The Unique Nostalgic Shopper : Nostalgia proneness and desire for uniqueness as determinants of shopping behavior among Millennials

   Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Matteo Betti; Iram Jahan Dad; [2016]
   Nyckelord :nostalgia; proneness; desire for uniqueness; shopping behavior; marketing; quantitative; european; CSI; consumer styles inventory; personal; historical; hedonic; hedonistic; utilitarian; shopping motivations; consumer behavior;

   Sammanfattning : Millennials, or Generation Y, represent one of today’s most prominent age cohorts: with their increasingly stronger purchasing power and importance in the global economic landscape, it is no wonder that marketers are striving to find new ways to appeal to the taste of this peculiar generation of consumers. Among the various modern research fields in business, one in particular is offering incredibly interesting insights to both scholars and professional marketers: the concept of nostalgia proneness in consumer behavior. LÄS MER

3. 7. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

   Magister-uppsats, Lunds universitet/Juridiska institutionen

   Författare :Beata Faracik; [2002]
   Nyckelord :Human Rights Law and Intellectual Property Rights; Law and Political Science;

   Sammanfattning : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. LÄS MER