Sökning: "Gothenburg Swedish"

Visar resultat 1 - 5 av 640 uppsatser innehållade orden Gothenburg Swedish.

  1. 1. Sexistisk reklam i influencers personliga kanaler. En kvalitativ intervjustudie om unga människors uppfattning och värdering av influencer-reklam på det sociala mediet Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Wilma Reis; [2024-03-01]
    Nyckelord :Receptionsforskning; Electronic word-of-mouth; influencer-reklam; Instagram; sexistiskt innehåll; könsdiskriminerande reklam; unga människor;

    Sammanfattning : This study examines what perspectives there are among young Swedish adults and how they perceive sexist content on Swedish influencers´ personal Instagram accounts in relation to gender-discriminatory advertising. To do so, six qualitative interviews have been conducted with both men and women aged 20 to 30, who all live in Sweden, specifically in Gothenburg. LÄS MER

  3. 2. DIFFERENCES ON THE IMPACTS AND ORIGINS OF POLLEN IN FOUR MAJOR SWEDISH CITIES BETWEEN 2014 AND 2019

    Master-uppsats, Göteborgs universitet / Institutionen för biologi och miljövetenskap

    Författare :Jean-Patrick Ridet-Lagorce; [2024-02-12]
    Nyckelord :Pollen; Allergy; Antihistaminic; Airborne transport; Geographical origins;

    Sammanfattning : Allergies are widespread in the world and coming from various sources, one of the causes being airborne allergens and especially, pollen. The negative impact of pollen is enhanced by pollution and climate change which are some of the biggest issue humankind is facing today. LÄS MER

  4. 3. FINDING TRACES OF THE MODERN MOVEMENT IN GOTHENBURG, SWEDEN Implementing personal value through visualisation as a conservation tool

    Master-uppsats, Göteborgs universitet/Institutionen för kulturvård

    Författare :Inès Vandesompele; [2024-01-30]
    Nyckelord :The Modern Movement; personal value; conservation; Swedish built environment;

    Sammanfattning : The organisation Docomomo International is engaged in the documentation and conservation of the built environment related to the Modern Movement. Therefore, it was essential to discuss what this means for our modernist heritage. LÄS MER

  5. 4. Marknadsföring i fotbollsvärlden. En studie som fördjupar sig i samspelet mellan klubbar och fotbollsspelares varumärken

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Lucas Thijssen; Gabriel Ferriere; [2024-01-23]
    Nyckelord :Brand; Brand image; Branding theory; Celebrity endorsement theory; Emotional branding theory; Fan loyalty; Star player;

    Sammanfattning : In the world of football, the divide between Swedish clubs and the international competition has only increased in recent years. The financing of a club is a big part of its competitive force, with the transfer market being an important aspect in having a successful club and assembling a strong squad. LÄS MER

  7. 5. Weird Digitization: Alternative Strategies for Archival Materials

    Master-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Christa Shusko; [2024]
    Nyckelord :Digital Humanities; Digitization; Archival materials; Photography; Material culture.;

    Sammanfattning : This thesis draws on the theory of new materialism to posit an alternative approach to cultural heritage digitization. Modifying the method of critical digitization and synthesizing it with the method of thick description for the study of damaged cultural heritage, this thesis proposes the method weird digitization which seeks to challenge traditional selection criteria for cultural heritage digitization as well as challenging practices of mass digitization. LÄS MER