Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Unbundling Creativity

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Henrik Lethagen; Erik Modig; [2008]
   Nyckelord :creativity; advertising; effectiveness; attitudes; intentions;

   Sammanfattning : In today’s media landscape advertisers find it ever more challenging to break through the clutter of competing ads in order to shape consumers’ attitudes and intentions and move them to purchase. An alternative strategy to greater advertising spending may be more creative advertising, which has been proposed to promote advertising effectiveness. LÄS MER

3. 2. Brandteknisk riskvärdering av Kärnan, Värnamo

   L3-uppsats, Lunds universitet/Avdelningen för Brandteknik; Lunds universitet/Brandingenjörsprogrammet; Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Författare :Daniel Edwartz; henrik Georgsson; Frej Hult; Henric Modig; [2003]
   Nyckelord :evacuation; fire scenario; smoke; untenable conditions; CFAST; ARGOS; SIMULEX; FDS; simulations; fire alarm system; Technology and Engineering;

   Sammanfattning : The purpose of this project was to evaluate the fire safety of a shopping mall called Kärnan. The whole project has been carried out as a part of the students' education. The most important part of the evaluation has been the safety of the occupants in case of a fire. LÄS MER