Sökning: "Ida Xing Fredmark"

Hittade 2 uppsatser innehållade orden Ida Xing Fredmark.

  1. 1. Hennessy to Henny: Brand Hijacking

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
    Nyckelord :Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

    Sammanfattning : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. LÄS MER

  3. 2. Exploring sustainability performance in small and medium-sized enterprises from a triple bottom line perspective

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Malin Ahlqvist; Ida Xing Fredmark; Shervin Pirani; [2023]
    Nyckelord :TBL; Sustainability; Initiatives; Environmental performance; Economic performance;

    Sammanfattning : Date: 2023-05-31 Level: Bachelor thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Ahlqvist Malin, Fredmark Ida Xing and Pirani Shervin (93-03-11)          (96-06-05)        (98-07-02)                                           Title: Exploring sustainability performance in small and medium-sized enterprises from a triple bottom line perspective Supervisor:  Edward Gillmore  Keywords: TBL, Sustainability, Initiatives, Environmental performance, Economic performance Research questions:  RQ1: What are the characteristics of sustainable initiatives in SMEs? RQ2: How do the sustainability initiatives affect the economic performance and the environmental performance within SMEs? Purpose: This study aims to explore the characteristics of initiatives that an SME is undertaking regarding sustainability and how it affects their economic and environmental performance. Method: This study has an inductive approach and one case study. LÄS MER