Sökning: "Moboluwarin Owoturo"

Hittade 2 uppsatser innehållade orden Moboluwarin Owoturo.

1. 1. Hennessy to Henny: Brand Hijacking

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
   Nyckelord :Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

   Sammanfattning : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. LÄS MER

3. 2. How to Become a Successful Challenger Brand

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Moboluwarin Owoturo; Lefan Zhuang; Geny Pitaloka Hayyu; [2023]
   Nyckelord :Copycat Brand; Leader Brand; Challenger Brand; Imitation; Business and Economics;

   Sammanfattning : The purpose of this paper is to find the critical success factors of becoming a successful Challenger Brand. This paper aims to analyse the strategies and factors that contribute to the success and failures of these challenger brands. LÄS MER